Good Not Great is the creative partnership of Sohil Sikdar and Cas Cruz. The name comes from our first date- we were looking for a burger spot (cas’ forever fave food) and found a spot with the review: “good not great” burgers. We had to go.
Sometimes it’s not about the hype, it’s about the experience. That’s how we approach our work. We may not overpromise, but we deliver. We focus on making the brand special.
We have worked and mastered the traditional, and we thrive in the experimental. Get to know us- we value relationships over everything.
Our mission is to intertwine art and technology with cutting-edge media. We embrace the ‘jack-of-all-trades’ trope while mastering the skills needed to communicate within today’s emerging subcultures.
Contact us.
visual arts
graphic design
web development
media services
digital strategy
brand direction
2025 @ Good Not Great, LLC