ITSGOODNOTGREAT.COM

DFW-based MULTIMEDIA agency creating digital assets, structuring organizational workflows, and reimagining companies with original content & live event production.

GOOD KNOWS GREAT @ good not great medIA

our clientele consists of passionate entreprenuers, creatives, and organizations that want to amplify their presence on & offline.

Our Services

Visual Identity Systems

  • Logo design / refinement

  • Brand kits (colors, typography, usage rules)

  • Icon systems

  • Motion identity systems

  • Brand guidelines (PDF + Figma system)

Brand Strategy

  • Brand positioning & messaging

  • Audience definition + tone of voice

  • Naming & tagline development

  • Competitive audits

  • Creative direction decks

Video Production

  • Sizzle reels

  • Brand films

  • Event recap videos

  • Social-first video content

  • Interview series

  • Documentary-style storytelling

Podcast Production

  • Recording (studio + remote)

  • Live switching (OBS / multicam)

  • Editing + audio mix

  • Clip extraction for social

  • Visual identity packages for shows

Content Systems

  • Short-form strategy

  • BTS capture plans

  • Motion graphics packages

  • Thumbnail systems

  • Editorial storytelling for YouTube + Substack

Web DeSIGN & DEV

  • Landing pages

  • Web redesigns

  • UX audits

  • Responsive optimization

Campaign Identity

  • Launch visuals

  • Event branding

  • Pitch deck design

  • Packaging concepts

  • Art direction for photos/video

Creative Technology

  • Interactive visuals (p5.js / TouchDesigner)

  • Motion-coded brand activations

  • Live visual systems (DJ + VJ setups)

  • Generative brand assets

Contact Us